In the Know about Digital Solutions - Our Purpose
Over 18 months ago we started a digital guide on Medium. At ITK we were very excited about the new directions customers could go using the technologies emerging from a revitalized Microsoft. Feature sets were becoming much richer, tools for "citizen developers" were becoming more powerful and we could see that well integrated digital solutions could be developed much more rapidly.
In that time we have only published in fits and starts on Medium, which was also losing some of its cachet. We were busy expanding our Microsoft knowledge, customer base and team members. We were doing this part of our marketing initiatives off the side of our collective desks.
Now however, we have grown and have a team dedicated to just to marketing. We wanted to get back to providing our ideas and insights on visioning, building and growing digital solutions but we wanted to make sure that we were able to publish what we hope will be lively and informative content on a regular basis. We are at that point.
We also felt that Medium was no longer meeting our needs so we decided to build a new digital opinion website. In it we will be putting up a range of different types of blogs - Reviews, Recommendations, Opinions, Podcasts, VLOGs, Surveys, Research - about how we think Microsoft technologies can and should be used by current or prospective customers. Our goal is to provide useful input to business organizations in making decisions about their Digital Solution investments.